We decline work we would not put our name on. This page is our published standard — what we accept, how we work and what every client is entitled to ask for.
Our six principles
| Principle | Meaning | What it means for you |
|---|---|---|
| Amanah | Trust | Your money, data and accounts are held in trust. Access is documented and returned in full when an engagement ends. |
| Sidq | Truthfulness | Real numbers with evidence. No fabricated reviews, no inflated case studies, no ranking promises. |
| Adl | Fairness | Published scope, clear pricing, no hidden fees, and a minimum term stated up front. |
| Ihsan | Excellence | Doing the work as well as it can be done — even the parts you will never see. |
| Shura | Consultation | Decisions are made with you, not for you. The founder stays in the conversation. |
| Halal | Permissible | We only grow businesses and use methods we can stand behind — in what is sold and how it is sold. |
Who we do not serve
- Gambling, betting and prediction platforms
- Interest-based lending, payday products and speculative trading offers
- Alcohol, adult content, and any creative we will not produce
- Multi-level marketing and recruitment-driven income schemes
- Any business whose central claim cannot be substantiated
- Anyone wanting bought followers, fabricated reviews or engagement pods
The halal quality gate
Nothing is published, launched or sent until it passes this check:
- The product or service promoted is permissible and on no declined list
- Every claim is true and can be evidenced
- No fake urgency, fake scarcity or countdown pressure
- No fabricated reviews, bought followers or engagement pods
- Imagery, music and language are respectful
- Pricing, terms and refunds are clear to the buyer
- Personal data collected is the minimum needed, with consent
- Any AI involvement has had its human checkpoint
How we use AI
- Never present AI-generated output as human-made.
- No AI imagery that conflicts with our creative guardrails.
- Client data is never used to train public tools without written consent.
- Every automation can be switched off, and every client can reach a person.
Money and terms
- Published price bands for every productised offer; custom quotes only for complex builds.
- Fixed prices for build projects, with scope written before work begins.
- A three-month minimum for retainers, stated up front.
- Ad spend is your money — paid directly by you to the platform and reported line by line.
- No interest-based financing and no interest-bearing late fees; late payment is handled by pausing work under the written terms.
What we report — and what we do not headline
We report conversations started, cost per lead and cost per sale, conversion rates, saves and shares, appearances in AI answers and hours saved by automation. We deliberately do not headline impressions on their own, likes, raw follower counts, or any number that cannot be traced toward a conversation.
