The challenge
A new halal frozen-food brand needed a name direction, identity and packaging that would stand out on retail shelves and online.
What we did
- Positioning and offer workshop
- Logo suite, colour and typography system
- Packaging design for 4 SKUs
- Brand guidelines and social templates
What we measured
- Retail buyer feedback
- Shelf and thumbnail legibility tests
- Consistency across channels
This is a sample project showing the scope and method of this type of engagement. Replace it with a real client project — with before, after, timeframe and evidence, published with permission.
