If you have been burned by an agency before, you are not alone. Many businesses pay retainers for months, receive impressions and screenshots, and still cannot tell what produced revenue. Ask these questions before you sign.
1. “Can I see your prices before a call?”
Four of the five competitors we analysed hide their pricing. Published prices and minimum terms are a sign of confidence and fairness.
2. “Show me a case study with a before, an after, a timeframe and evidence.”
Case studies without metrics tell you nothing. Ask for failed tests too — they show honesty.
3. “How exactly do you use AI?”
Look for named tools and named human checkpoints, not “powered by advanced AI”.
4. “Who will I actually speak to?”
You want access to the people doing the strategy, not only an account manager relaying messages.
5. “What will you report, and how does it connect to revenue?”
Conversations started, cost per lead and cost per sale matter more than impressions and likes.
6. “What work do you decline?”
An agency that takes any brief has no standard. One that publishes what it declines is telling you how it will treat you.
We answer all six publicly — see our pricing and standard, or book a free audit.
AI marketing and business growth agency. We show the work — the method, the numbers and the tests that failed.