The challenge
A skincare brand had strong footage but low-performing ads and no structured creative testing.
What we did
- Hook-first edits of existing footage into 16 ad variations
- Music-free and voice-led versions
- Structured hook and format testing on Meta
- No deceptive before-and-after edits
What we measured
- Thumb-stop rate
- Cost per purchase
- Winning hooks documented for reuse
This is a sample project showing the scope and method of this type of engagement. Replace it with a real client project — with before, after, timeframe and evidence, published with permission.
