Advertising · Social Media Sample project

Online Islamic academy: social media and enrolment funnel

An online academy relied on word of mouth and wanted steady enquiries for Quran and Arabic classes from families abroad.

Online Islamic academy: social media and enrolment funnel

The challenge

An online academy relied on word of mouth and wanted steady enquiries for Quran and Arabic classes from families abroad.

What we did

  • Content pillars: learning tips, teacher introductions, student journeys (with consent)
  • 20 posts and 4 Reels a month on Facebook and Instagram
  • Lead ads with a WhatsApp follow-up flow for trial classes
  • Monthly report traced to trial-class bookings

What we measured

  • Trial-class enquiries per month
  • Cost per enquiry
  • Saves and shares per post
  • Trial-to-enrolment rate

This is a sample project showing the scope and method of this type of engagement. Replace it with a real client project — with before, after, timeframe and evidence, published with permission.

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