Social Media · Video Sample project

Founder personal brand: LinkedIn and YouTube content system

A founder wanted to be known for their expertise but had no time to plan, write or edit content.

Founder personal brand: LinkedIn and YouTube content system

The challenge

A founder wanted to be known for their expertise but had no time to plan, write or edit content.

What we did

  • Monthly recording session turned into 12 short clips and 1 long-form video
  • LinkedIn carousel and text-post system
  • Ghost-written drafts approved by the founder
  • Engagement routine and profile optimisation

What we measured

  • Profile visits and inbound messages
  • YouTube search impressions
  • Carousel saves and shares

This is a sample project showing the scope and method of this type of engagement. Replace it with a real client project — with before, after, timeframe and evidence, published with permission.

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